Growth marketing Specialist (GOOGLE PAY Project)
Makerlab
Driving Growth at Google India: I played a key role in developing and executing marketing communication strategies for Google Pay in India, specifically for bill payments and recharges. This included contributing to successful growth initiatives for the category.
GROWTH & RETENTION MANAGER
TRUEMEDS
At Truemeds India, I spearheaded customer retention efforts, crafting data-driven strategies that reduced churn rate by 21%. By uncovering customer pain points and collaborating with cross-functional teams, I orchestrated a seamless customer experience across all channels. I also developed regional retention plans based on user insights, increasing retention by 47% in Maharashtra.
ASSISTANT MARKETING MANAGER
ZOOMCAR
During my tenure as an Assistant Marketing Manager at Zoomcar, I played a vital role in planning strategies to scale Gross Booking Value (GBV) and revenue through digital channels. Worked closely with content, product, and creative teams, I developed futuristic and next-gen campaigns. I also supported the growth strategies for new international locations. Additionally, I contributed to the planning of the CRM calendar and created retention and incremental flows based on user activities. My skills in Google Campaigns, Mo-engage flows, and affiliate marketing helped drive successful marketing initiatives.
SENIOR BUSINESS ANALYST
MERKLE SOKRATI
As a Senior Business Analyst at Merkle Sokrati, I demonstrated expertise in media planning, media strategy, customer acquisition, and analytical skills. I collaborated with stakeholders to visualize management’s thoughts and built productive marketing campaigns. I utilized data analysis to activate a 360-degree approach to acquire customers efficiently. Moreover, I worked directly with teams from Google India and Facebook(Meta) Singapore to optimize digital marketing campaigns and achieve higher scale. My experience included handling high-volume campaigns and deriving meaningful insights from past performance.
