Portfolio

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Apple Search Ads

Prohed

Handled multiple Apple Search Ads clients for Prohed – The Performance Marketing agency based out of Gurugram, Haryana

Google Ads

Admomenta

Involved in day-to-day audits, benchmarking, and BD pitches for Performance Marketing Agency based out of Delhi

Retention Marketing

Redefined Customer Disposition

collaborated with the Customer Support team to analyze support interactions. By refining issue categorization and segmentation, we gained deeper customer insights and prioritized internal issue resolution based on volume and impact.

google ads

Increased Video Views per Minute by 250%

Did qualitative and quantitative analysis with the Viu Team for their Myanmar region and revamped the whole content strategy based on customers response over the hooks

Retention Efforts

Refinement of Returns & Refunds/NQA Policy

Re-iterated the process for Returns and Refunds at Truemeds with revised NQA policy which helped in reducing monthly R&R related Customer Support calls by ~20%

Retention Marketing

Introduction of Dynamic Deeplinking

Enhanced homepage to search metrics by implementing dynamic deep-linking. Enabled direct user landing on the search page based on their app’s current location and time.

Retention marketing

Improved Customer Activation

Introduced automated TM Cash addition and expiry to new user’s wallet via Clevertap to create a sense of urgency among new users

Performance Marketing

Introduced 1st Telugu OTT in India

Launched aha & Led Growth: From launch day, I spearheaded performance marketing for aha, collaborating with the Marketing Head to optimize strategies and product features to rival the competition.

Retention Marketing

Build Medicine Refill Outbound Calling Team

Introduced a Refill Reminder sales team to increase customer retention by preemptively engaging chronic customers, achieving a ~20% higher retention rate.